• Gold Au $1490.40 $-0.45
  • Silver Ag $17.43 $-0.01
  • Platinum Pt $888.50 $0.27
  • Palladium Pd $1772.80 $2.81
  • Call 415-383-7411

About us

Pacific Precious Metals - The Who, What, and Where

Pacific Precious Metals is both an online and brick and mortar retailer of platinum, silver and gold bullion. We sell and buy bullion bars and coins, buy old jewelry and flatware, offer appraisals and assaying services. Our company was founded on the principle of transparent pricing and stellar customer service and our reviews attest to that commitment.

We have three San Francisco Bay Area storefronts (Cupertino, Sausalito, and Fremont) and our distribution center ships gold everywhere in the United States. Our company has been in business since 2010 and since that time we have seen remarkable growth regardless of the direction of the gold price.

What sets us apart from both the online only bullion dealers as well as other gold dealers? Primarily, it is the trust and reputation that we have established with our client base which is generally a result of three factors: Price, service, and technology. Our spot gold prices are updated every minute and we check our competitors pricing regularly to ensure we are among the cheapest in the country. We treat every customer in the way we want to be treated. We test every gold bar or coin, silver bar or coin, or platinum bar or coin that we buy from the public to ensure it is genuine using x-ray fluorescence, conductivity, ultrasonic and density measurements. If you are local and buy gold from one of our storefronts, you can watch us test your bullion before you leave. Trust but verify!

However, it’s not just because or our bullion that customers trust us. We are a “cash for gold” business that uses these same technologies to give clients the peace of mind that they are receiving a fair payout for their old jewelry. We buy and sell diamonds and offer estate and jewelry appraisals, and can perform metal assays. In short, Pacific Precious Metals is a full service precious metals dealer.